DEVELOPING A CASE FOR SUPPORT
“If the story is not about the hearer, he will not listen” – John Steinbeck
The Case for Support is central to the success of any appeal for funds. It should engage with the potential donor and resonate with their own hope and wishes. The Case for Support should be rational and passionate, and present your organisation as the solution for the problem you exist to solve, as well as touching the listener personally. Starting with your vision and mission, the Case for Support should tell the story of your organisation in a compelling way. I can support you in developing the Case through a facilitative process which distils the important questions your organisation should be answering, as well as validating the Case with existing and potential donors.